How to create a marketing campaign using YouTube

YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing ads on YouTube has become a simple, yet sophisticated way of reaching potential customers. With a global audience now exceeding 400 million people and a massive diversity of available content, it’s important for marketers to know how to place ads on videos which are relevant to your brand. Google recently released a Beta version…

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Getting More From Google Insights

Google Insights for Search can be a great tool for understanding how to most effectively target your campaigns and find out where you should focus your search efforts. While it uses the same data sources as Google Trends, its advanced features are…

‘Facebook Privacy’ Searches Plummet

Privacy concerns on Facebook have caused a great deal of furor over the last couple of months. The social network has been gradually amassing a great deal of criticism and it has sought to address these issues and has updated its privacy policy. …

Is it vuvuzela or “Uwe Seeler”?

By the time the 2010 FIFA World Cup draws to a close in the second week of July, its legacy on South Africa, the African continent, and the rest of world will begin to unravel. Billions of dollars have been ploughed into infrastructure and development programmes leading up to this moment (all detailed briefly here.) But outside of the action-packed stadia and away from the drama-filled football pitches, a few interesting things are happening in search trending. Here’s the low-down…

Mind your Google language

While we carry on in our Anglophone world, assuming that English is the general lingua franca of the world wide web, it’s worth pointing out that English accounts for just under 28% in terms of usage in the web as of December 2009.

Search interest in “translate” related keywords continues to grow and Google wants to break the language barrier. This is how they are doing it…. read more

Tracking Search Habits: The Mephedrone Ban

The mephedrone ban came into force last month in the United Kingdom. Also known as Meow, Bubbles and MCAT, there’s no denying that it has been hitting the headlines over the last three months in a big way. It was an offense under the Medicines …

How Google search is evolving right now

When Universal Search was introduced three years ago it was cool, and now it just got better. Google’s “new spring look”, unveiled this month, promises to increase the power of search by organising the results using a left hand panel. In Google’s own words, it’s “contextually relevant navigation”.

This pulls together the genius behind Universal Search, Search Options and Google Squared…. read more