Three changes to Google ads you should be aware of

While Google Instant Preview pretty much stole the show this month, it wasn’t the only development in the wonderful world of search. Here’s a brief look at three subtle changes to text ads that occurred in November, which may affect user behaviour and ultimately click through rates from the Google Search Engine Results Pages (SERPS). Sponsored Links are now Ads Sponsored Links have now been labelled as Ads. This change came into effect during November after testing was reported in October. It …