Google has been making significant updates lately. Google Panda 2.3 Update is now live as part of a commitment to “return high-quality sites to Google users”. Judging by comments on forums such asWebmasterworld, keeping tabs on this is very tricky business.
The initial premise was to weed out so-called “content farms” and other low quality sites from the SERPs. Along with some high profile casualties, a significant number of sites have been experiencing a massive drop in their rankings and consequently traffic. A couple of months ago Google stated that 12 percent of search results were to be affected in the US but Panda has now gone global and the effect may be greater than initially stated. Read more….